Building New Revenue Channels for Disney, Family Feud, and The Price Is Right

Managing entertainment intellectual property is more than protecting a brand—it’s about unlocking its potential. Over the years, our firm has had the privilege of working with some of the world’s most recognizable entertainment franchises, including Disney’s DCappella, Family Feud, and The Price Is Right.

Each partnership began with a clear challenge: how do you take beloved, iconic IP and transform it into new, sustainable business verticals?

Our work spanned digital strategy, live events, licensing, sales, and audience development. The goal in every case was the same: expand reach, protect brand integrity, and build new engines of revenue that could scale.

DCappella, Disney Music Group’s premier acappella ensemble, was known for world-class vocal talent and a loyal fanbase. But the opportunity ahead was larger: repositioning them not only as performers in public venues, but as a high-value act for private and corporate events.

We developed the business channel from the ground up:

1. Created a clear value proposition for corporate entertainment buyers.

2. Developed pricing frameworks, event formats, and performance packages.

3. Built partnerships with talent agencies, corporate planners, and brand-aligned event organizations.

The result was a new revenue stream for Disney Music Group—one that allowed DCappella to perform at private galas, conferences, brand activations, and special engagements far beyond the traditional tour model.

Family Feud and Price Is Right are two of the most recognizable game shows brands in the world. Our work was to help imagine what its future could look like beyond TV.

We created a comprehensive business plan to develop new commercial opportunities:

1. Digital verticals that extended the show’s presence into mobile, online, and interactive formats.

2. Live public events designed for theatres, casinos, festivals, and community venues.

3.Private event formats, enabling corporate clients to host customized Family Feud-style experiences.

By creating a consistent, commercially viable roadmap, we helped the brand reach entirely new audiences and build revenue channels that live independently of television production cycles.

These franchises continue to grow through digital innovation, experiential live events, and partnerships that bring the brand to audiences in new and meaningful ways. We’re proud to have helped map out those paths.