Building New Revenue Channels for Disney, Family Feud, and The Price Is Right

Managing entertainment intellectual property is more than protecting a brand—it’s about unlocking its potential. Over the years, our firm has had the privilege of working with some of the world’s most recognizable entertainment franchises, including Disney’s DCappella, Family Feud, and The Price Is Right. Each partnership began with a clear challenge: how do you take beloved, iconic IP and transform it into new, sustainable business verticals?

Our work spanned digital strategy, live events, licensing, sales, and audience development. The goal in every case was the same: expand reach, protect brand integrity, and build new engines of revenue that could scale.

DCappella, Disney Music Group’s premier a cappella ensemble, was known for world-class vocal talent and a loyal fanbase. But the opportunity ahead was larger: repositioning them not only as performers in public venues, but as a high-value act for private and corporate events.

We developed the business channel from the ground up:

• Created a clear value proposition for corporate entertainment buyers
• Developed pricing frameworks, event formats, and performance packages
• Built partnerships with talent agencies, corporate planners, and brand-aligned event organizations
• Aligned messaging and materials with Disney’s strict brand and IP standards
• Implemented a B2B outreach strategy to connect the group with new audiences

The result was a new revenue stream for Disney Music Group—one that allowed DCappella to perform at private galas, conferences, brand activations, and special engagements far beyond the traditional tour model.

Family Feud is one of the most recognizable game show brands in the world. Our work was to help imagine what its future could look like beyond TV.

We created a comprehensive business plan to develop new commercial opportunities:

• Digital verticals that extended the show’s presence into mobile, online, and interactive formats
• Live public events designed for theatres, casinos, festivals, and community venues
• Private event formats, enabling corporate clients to host customized Family Feud-style experiences
• Scalable production guides to keep the brand consistent across formats

This model allowed the IP to expand into new markets without diluting the brand—and created a framework for growth that could be replicated city to city.

The Price Is Right has one of the most enthusiastic fan communities anywhere in entertainment. Our work helped convert that energy into new business opportunities by designing a strategy similar to Family Feud, but tailored to the unique identity of the brand.

We developed a growth plan that included:

• Digital extensions to bring the excitement of the show into everyday digital interactions
• Live public experiences modeled after the iconic in-studio format
• Private events for corporate groups craving interactive entertainment
• Brand-safe templates for local activations, sponsorships, and partnerships

By creating a consistent, commercially viable roadmap, we helped the brand reach entirely new audiences and build revenue channels that live independently of television production cycles.

Across Disney, Family Feud, and The Price Is Right, our work centered on the same core principles:

• Respect and protect the IP
• Understand the audience and expand it strategically
• Build new verticals that are both sustainable and scalable
• Create business frameworks that partners can easily adopt
• Ensure every new initiative strengthens the brand

The success of these projects demonstrates the power of structured strategy applied to beloved entertainment properties. When creativity meets disciplined planning, intellectual property becomes more than content—it becomes an ecosystem.

These franchises continue to grow through digital innovation, experiential live events, and partnerships that bring the brand to audiences in new and meaningful ways. We’re proud to have helped map out those paths.