Transforming Outdoor Learning and Play with Bienenstock Natural Playgrounds

When our partner, Bruce Sudds, helped launch Bienenstock Natural Playgrounds, the goal was simple but ambitious: ask the world to rethink how children experience outdoor play and learning. Instead of manufactured structures, the organization championed a new approach rooted in local natural elements—sand, stone, wood, water, and living ecosystems that invite curiosity, creativity, and sensory-rich learning.

Children don’t all learn the same way. Natural playgrounds allow them to explore movement, balance, imagination, problem-solving, and emotional development in countless ways that traditional playgrounds can’t replicate. This vision positioned Bienenstock as a leader in a growing movement toward healthier, nature-based childhood environments.

We developed the brand identity, along with comprehensive business and marketing plans designed to scale nationally and internationally. Within the first three years, Bienenstock saw 300% growth, driven by stronger market positioning, strategic partnerships, clear messaging, and a purpose-driven narrative that resonated with schools, municipalities, media and parents across the US and Canada.

Today, Bienenstock Natural Playgrounds is recognized as a pioneer in redefining outdoor learning—and an example of how social enterprises can achieve remarkable impact with the right strategy behind them.