Building the Business of TiLT Museums

TiLT Museums began as a bold artistic idea from world-renowned 3D street artist Tracy Lee Stum. Our role was to help transform that idea into a fully realized brand and operational model—one that could expand across the United States, Mexico, and beyond.

Working closely with Tracy and a network of strategic partners, we helped conceptualize the museum model, establish its branding, and guide the development of key partnerships crucial for launch. From marketing strategy and deal structures to sales support, we ensured every component aligned with the immersive, playful, and innovative spirit behind the TiLT brand.

The results have been exciting. TiLT Museums continue to succeed in their current locations, with new sites actively underway. The museums have become destinations where creativity meets interaction, offering visitors of all ages a space to step inside illusions and experience art from a fresh perspective.

This project reflects what’s possible when visionary creativity meets strategic execution—and we’re proud to have helped bring TiLT Museums to life.